The Story of Contour Apparel

Contour Apparel was born out of saltwater, graphite, and grit.

What started as a love for the ocean and the creatures that roam it quickly turned into something more: a vision to create apparel that truly captures the detail, power, and beauty of marine life. Every design begins as a custom sketch, drawn in sharp black and white to honor the raw lines of each species — from the lightning-fast yellowfin tuna to the commanding great white shark.

We wanted to step away from loud, mass-produced graphics and instead create something timeless. Each piece feels like a scientific illustration pulled from an old journal or the fishing trip you just had with your Oldman

Contour Apparel isn’t just clothing. It’s a tribute to the ocean. To the anglers who chase the run, the divers who explore beneath the swell, and the everyday ocean lovers who just feel most alive when they’re near the salt.

This is Contour Apparel.